Trust Doesn’t Happen In A Leap
Trust isn’t a one-time leap — it’s a loop you run again and again.
Last week, I shared the story of a client who elevated her Second-in-Command and finally stepped into her leadership with confidence. If you missed it, you can catch up here.
Here’s what I invite you to take from her experience: trust didn’t happen in a single leap. It was built in loops.
One loop at a time:
Clarity up front — defining what “great” looked like, where decisions lived, and when to escalate.
Small handoffs — testing trust with one client update, one project milestone, one approval.
Tight feedback — fast, specific, and clear. Then repeat.
Each loop built confidence — for her, and for her Second-in-Command. Step by step, her team grew stronger. Step by step, she grew more comfortable letting go.
This is the secret most agency owners miss:
Trust isn’t about finding the perfect person and then handing over the keys. It’s about building trust as a practice — a rhythm you run over and over until letting go feels natural.
👉 Reflection: Where could you start a trust loop this week — one clear handoff, one chance for your team to rise, one opportunity to give feedback and go again?
We’ll be exploring stories like this at the Agency Leaders Roundtable: Trusted Team on Wednesday, October 8. You’ll hear how leaders went about trusting their teams, what shifted for them, and how things changed on the other side.