The Most Important Person On Your Trusted Team

Every agency that runs without the owner has one thing in common: a strong  Second-in-Command.

Not a mini-me. 

Not a clone of the owner. 

But someone who can hold the reins day to day, keep delivery seamless, and lead the team with confidence. 

This is the person who bridges your vision with execution, so you can step out of the weeds and into leadership.

One of my clients already had this person on her team. But she hesitated to name them as her Second-in-Command because of the beliefs holding her back — fear that she’d lose control, fear that clients would leave, fear that quality would slip. All the things her inner saboteur threw at her to keep her small, safe, and stuck.

In our coaching conversations, we unpacked those beliefs and made them visible. She began to see that it wasn’t truth holding her back, it was fear. Once she saw it clearly, she could choose differently.

Step by step, she tested small handoffs. Each one proved her Second-in-Command could rise to the challenge. The more she trusted, the more her confidence grew. And here’s the key: 

Building confidence in your Trusted Team takes time — and it’s where your agency starts to run without you.

The result? 

This summer she took an extended vacation — no checking in, no emergencies. Just trust. 

Trust in her team. 

Trust in her Second-in-Command. 

And most importantly, trust in herself to BE the leader she knew she could be.

👉 On a scale of 1–10 (1 being not at all, 10 being already there), how comfortable are you with installing a Second-in-Command in your agency?

Send me your number — I’d love to know.

We’ll dive into this and more at the Agency Leaders Roundtable: Trusted Team on Wednesday, October 8.