Why Revenue Isn’t Your Real Goal
It’s not about the money — it’s about what fuels it
Every year around this time, I see agency owners rushing to set their next big revenue goal.
“Grow faster.”
“Bring in more clients.”
“Double our numbers.”
And while those numbers sound motivating, the truth is — revenue isn’t a goal. It’s an outcome.
Revenue is what happens after you’ve made intentional decisions about how your agency uses its time, money, and energy — the three currencies that determine sustainable growth.
When you plan through this lens, you stop chasing numbers and start designing results that last.
Time → Capacity
Time is how efficiently your agency operates. Are projects flowing smoothly, or are you still the bottleneck?
Example: By Q2, implement a standardized project handoff system so projects move from strategy to execution within 48 hours — freeing 5 hours per week of leadership time.
Money → Sustainability
Money isn’t just about more revenue; it’s about profit and predictability.
Example: Increase agency profit margin from 18% to 25% by year-end through adjusted pricing and tighter scope management.
Energy → Culture
Energy is the heartbeat of your team — how people show up, connect, and create.
Example: Establish a weekly “Focus Friday” — no client meetings — to reduce burnout and increase team satisfaction scores by 15% by year-end.
When time, money, and energy are in alignment, revenue naturally follows — and so does a business that runs with ease, not effort.
That’s exactly what we’ll do together at Elevate Your Year, my virtual planning event on November 25.
You’ll spend the day Reflecting, Resetting, and Refocusing your goals for 2026 — and we’ll use my SMART Goal Refiner GPT to turn your ideas into precise, actionable goals that fit your agency and leadership style.
👉 [Save your spot for Elevate Your Year]
You built your agency to create freedom — not more work. Join us on November 25 and use my SMART Goal Refiner GPT to design 2026 goals that elevate your time, money, and energy.