Blog
Are you just another coffee shop?
What’s your special blend? I’ve often wondered why there are so many coffee shops. As a non-coffee drinker, this one has me stumped. Isn’t coffee, well … just coffee? Apparently not, as my sister, (a coffee-a-holic), steadfastly tells me. She says a great cup of coffee, depends on three things: => Quality Beans => Brewing…
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The real price of perfection
Let’s talk about something I believe affects a lot of us agency owners: perfectionism. Now, don’t get me wrong, having high standards and striving for excellence are great qualities to have, especially when you’re running an agency. But when those qualities turn into perfectionism, it can be a real problem. Perfectionism is the belief that…
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Ready to love your business again?
So many entrepreneurs I meet admit to letting the day-to-day grind of running their business take over. If you know what I mean by being “ready to love your business again”, you might be having signs of burn-out (or worse), so keep reading – this IS for you, When you’re lost in the weeds it’s…
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The truth about your broken boundaries
Boundaries: Do you crave better ones yet feel unable to set and protect them? A client once asked me: What’s the point of setting boundaries when my clients keep breaking them? I shared with her the truth about that statement: You are the only person who can break your boundaries. Many business owners I meet…
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Why You Need A Signature System
What makes your agency unique, my friend? In the competitive world of creative agencies, how does yours stand out? What attracts prospects to your solution, captivating their attention? Is it your … => logo? => tagline? => content? The answer is yes … and no. It’s more than all these things. The real answer is…
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Let’s talk about AI for your agency
Spectrum PR was where it all started for me. I was a newly minted public relations professional who was ready to take on the world! This funky boutique agency was in the heart of downtown Toronto, the big city for a small town girl like me. As I strolled into the office I was greeted…
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Are you ready to make this powerful shift in how your agency operates?
Some time ago, Chris underwent a powerful transformation in managing his communications consultancy. He shifted from juggling mundane tasks like emails, social media, and invoices to focusing on revenue-generating work-creating content, delivering talks, and engaging with clients. This shift resulted in him working 50% less and earning 100% more. Like Chris, you pour your heart…
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A Lesson Learned The Hard Way
Are you excited to make plans and set goals for the year ahead? Me too! Here’s a lesson I learned (the hard way!) when I wanted to bring my goal of launching a new offering into the world. I remember the moment well. It was 7 years ago … the day I had the great…
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This is How To Thrive Next Year
As this year draws to a close … and you start looking towards the year ahead … I encourage you to answer this question … Where do I fit into my plan for next year? This is such an important question that seldom gets included in the traditional planning model. I see this all the…
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Tell me where your business is hitting turbulence and let’s chat about how I can help you get your business positioned for smooth sailing.
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