Read this if you’re tired of following the rules

Is it time to break those outdated leadership rules?

My client (let’s call him Jeff) said that being the leader of a boutique creative agency often feels like being everything to everyone.

Does this ring any bells for you?

Many of my clients arrive at coaching believing they must be deeply involved in the day-to-day work of their business. They’ve built their success on “doing”—writing blogposts, perfecting deliverables, and handling operations. It’s what they’ve always done, and they’re good at it.

But here’s the question I ask them:

Who’s leading your agency while you’re caught in the DOING?

This mindset, while well-intentioned, becomes a major obstacle as they scale their business and step into what I call elevated leadership.

Clinging to tasks they “can” do—or even tasks they enjoy—keeps them tethered to the weeds and distracted from the work only they can do as the visionary leader of their agency.

Jeff resisted delegating client communication because he believed it was a crucial part of his role. After all, it’s how he built his agency in the first place. But as Jeff transformed into an elevated leader, he realized this hands-on approach was holding him back. Holding his agency back. He was exhausted, stretched thin, and unable to focus on his agency’s growth.

This is where Rewrite Your Role™ comes in—a process I’ve developed to help leaders redefine their role, reclaim their focus, and step into their definition of leadership.

Here’s how it works …

We start by pinpointing the tasks that are uniquely yours as the steward of your agency’s mission. This is the work that drives growth, sparks innovation, and strengthens your team. It’s also about identifying the work that distracts you—tasks you “can” do but shouldn’t because they pull you away from leading with purpose.

Then we create a role that inspires you

We craft a new “job description” tailored to your strengths, energy, and goals. It’s not about abandoning the work you love but prioritizing the high-impact tasks that only you can do while empowering your team to handle the rest.

This shift allows you to break free from the DOING and step fully into your version of elevated leadership.

By rewriting your role, you’re not just leading—you’re building a business that aligns with your vision, supports your team, and fuels your purpose.

Leadership isn’t about doing more. It’s about breaking the rules, designing your path, and creating space to lead with intention.

Ready to Rewrite Your Role?

Let’s break the rules of traditional leadership and design a role that excites and empowers you. If you’re curious what that looks like for you, book a Clarity Call with me, and let’s begin your journey to elevated leadership. Together, we’ll craft a leadership role that lets you lead with intention, focus on what matters, and grow your agency to new heights.

If Imposter Syndrome is holding you back from being the leader you know you can be, let's talk. There’s no charge for this conversation, it’s my gift—just click here and let’s get started.