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How to boost sales during summer slowdowns

July 11, 2019By

How excited are you that it’s summer and those lazy days are upon you?

Life slows down and people seem to be more relaxed and easy going.

As a business owner, it can be easy to let your business take a back seat to your summer fun.

The challenge then hits when it’s September and there are no new clients in sight!

We’ve all been there. The summer sales slump is upon you.

Perhaps you believe that no one will buy from you during the summer.

Or maybe you feel that people are preoccupied with summer activities and it will be difficult to get their attention.

In fact, the opposite is true.

Summer is the perfect time to connect (and in many cases reconnect) with prospects and past clients.

If you want to avoid the post summer panic, watch this video where I’ll share with you three powerful yet easy ways to boost sales and avoid the summer slump.

  1. Grow your social media following

More people use social media during the summer than any other time of year. If you’ve taken a social hiatus or aren’t regularly engaging on your social media channels, summer is a great time to give your social media a boost.

  1. Refresh your website

If you’ve been neglecting your website, it’s time to create new content to engage your visitors. Add new photos, videos or testimonials to create a refreshed look and feel. Read through the content to ensure it’s still on brand and delivers the key messages to attract your ideal clients.

  1. Attend networking events

There are many business networking events happening in the summer. It’s the perfect time to visit some networking organizations you may have been interested in exploring. Many organizations put on summer patio events and the feeling is less on business and more on building relationships.

It’s easy to avoid the post summer sales panic by warming up your ideal prospects. 

If you want some help shifting your focus to summer sales, (think lead generation, choosing and using a CRM and zeroing in on your ideal client), book a free strategy call with me and we’ll map out your next steps to boost sales this summer.

Valeri Hall Little

Author Valeri Hall Little

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