How to conquer clutter in your business

Once upon a time, in a land far, far away, lived a curious economist named Vilfredo Pareto. While strolling the Italian countryside one afternoon, Pareto observed that 80% of the land was owned by 20% of the people. That got him thinking … and before you knew it, the Pareto Principle was born.

So what does an Italian economist have to do with clutter in your business?

Imagine you’re faced with a mountain of decisions, tasks and priorities. (This likely isn’t much of a stretch for you, right?) By applying the Pareto Principle you can cut through the clutter to find what will bring you closer to your goals.

Here’s what I mean:

80% of your revenue comes from 20% of clients

If your goal is to increase your bottom line, focus on the clients that are bringing in the most revenue to your business.

80% of your new clients come from 20% of your sales tactics

If your goal is to get more clients, focus on those sales and marketing tasks that bring you the most prospects.

Nothing stops your progress faster than a cluttered business

When you watch this video, I’ll explain how you can apply the Pareto Principle so you can conquer the clutter that is standing between you and your results.

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